BMW Group
Germany · Automotive · 150.0k employees
ChampionACV $1.8MNRR 122%Renewal 2026-09-30
First BuildProductionExpandingChampionStrategic
ElevenAgents
28.0k calls/mo
3 agents · 45% automation
ElevenAPI
92% of commit
4.6B of 5.0B chars/mo
ElevenCreative
12.4k outputs/mo
12 languages
ElevenAgentsTrialling
ElevenCreativeLive
12.4k outputs/month
12 languages
ElevenAPILive
4.6B / 5.0B chars
92% of commitment
+11% vs last month
ElevenAgents — call volume (90 days)
AgentsAPI chars + Creative outputs (90 days)
API / CreativeStakeholder map
Klaus WeidemannEconomic Buyer
VP Digital Brand Experience
Brand / Marketing · last touch 2026-05-09
Lena FischerChampion
Head of Multilingual Content
Marketing · last touch 2026-05-17
David ChenTechnical Lead
Director, Connected Vehicle UX
Product · last touch 2026-05-13
Ingrid MüllerEconomic Buyer
Chief Procurement Officer
Procurement · last touch 2026-04-18
Risk signals
highProcurement re-tender risk at renewal
Ingrid Müller (CPO) is requiring a formal RFP for contracts >€1M. Renewal Sep 2026. Need to build executive sponsorship above procurement and demonstrate locked-in ROI before RFP window opens.
mediumDealer agent pilot KPIs not yet defined
Pilot has been running 8 weeks with no agreed success criteria. Risk of scope creep and delayed go/no-go decision. Need to agree KPIs this week.
Expansion levers
- →Full dealer agent rollout (500 dealers EU) → €1.2M expansion
- →HR LMS narration → ElevenCreative upsell €320k
- →Prove dealer pilot KPIs to accelerate go/no-go
- →Executive briefing with Klaus + Ingrid ahead of renewal
Use case portfolio
| Use case | Product | Department | Status | Monthly value |
|---|---|---|---|---|
Global campaign audio localisation 12 language markets. 12,400 audio assets/month for ads, social, dealer kits. Replaced agency dubbing cost of €1.8M/year. | ElevenCreative | Marketing | Production | $480k |
BMW iDrive voice persona (in-car) Custom voice trained on BMW's brand persona. Deployed in iDrive 9.0 across 340k vehicles. 4.6B chars/month. | ElevenAPI | Product / Connected Vehicle | Production | $290k |
Dealer support chat + voice agent 3-agent pilot for 50 dealers (DE). Handles parts availability, test drive booking. Klaus receptive to full rollout if KPIs confirmed. | ElevenAgents | Sales / Dealer Network | Pilot | — |
Employee learning content narration HR team wants to automate narration of 200+ LMS modules. Lena Fischer introduced contact. Scoping session TBD. | ElevenCreative | HR / Training | Proposed | — |
Recent activity
2026-05-17MeetingLena Fischer: requested roadmap on multilingual voice cloning for 2027 markets
2026-05-13TechnicalDavid Chen scoping ElevenAgents for in-car voice assistant (Phase 2)
2026-05-09ExecutiveKlaus Weidemann confirmed positive intent on dealer agent expansion
2026-04-30RiskProcurement flagged formal RFP requirement for Sep renewal