ElevenLabs SuccessOS

Adoption Matrix

New Product Expansion view

The whitespace map across your portfolio. Green = contracted and live. Amber = trialling outside contract (hot expansion signal per Vanessa's framework). Grey = not yet accessed. Every grey cell is a conversation.

Multi-product accounts
4/9
2+ products adopted
Expansion pipeline est.
$5.6M
Trials + whitespace potential
ElevenAgents
5/9
live · 3 trialling
ElevenCreative
3/9
live · 3 trialling
ElevenAgents5 live · 3 trial · 1 gap
Gap accounts: Zalando
ElevenCreative3 live · 3 trial · 3 gap
Gap accounts: Allianz SE, N26, Delivery Hero
ElevenAPI5 live · 1 trial · 3 gap
Gap accounts: N26, Zalando, HelloFresh

Full portfolio whitespace map

Click any account to open its full operating system. Amber cells are trialling — the highest-value expansion conversations to prioritise.

AccountCountryStageACVAgentsCreativeAPINRR
Deutsche TelekomGermanyStrategic$3.2MLiveTrialLive134%
BMW GroupGermanyChampion$1.8MTrialLiveLive122%
Allianz SEGermanyExpanding$2.4MLiveGapTrial118%
KlarnaSwedenStrategic$1.1MLiveLiveLive141%
N26GermanyProduction$480kLiveGapGap108%
Delivery HeroGermanyExpanding$920kTrialGapLive119%
ZalandoGermanyFirst Build$740kGapTrialGap100%
BNP ParibasFranceChampion$2.8MLiveTrialLive128%
HelloFreshGermanyExpanding$560kTrialLiveGap114%
LiveContracted and in productionTrialAccessing outside contract (hot expansion signal)GapNot yet accessed

Hot trial signals — prioritise this week

These accounts are accessing a product outside their contract. Per Vanessa's framework: ElevenLabs gives customers access to new products to surface cross-sell signals. Workspace adoption of a trial product is the leading indicator for expansion.

Deutsche TelekomGermany
ElevenCreative trial
ACV $3.2MBMW GroupGermany
ElevenAgents trial
ACV $1.8MAllianz SEGermany
ElevenAPI trial
ACV $2.4MDelivery HeroGermany
ElevenAgents trial
ACV $920kZalandoGermany
ElevenCreative trial
ACV $740kBNP ParibasFrance
ElevenCreative trial
ACV $2.8MHelloFreshGermany
ElevenAgents trial
ACV $560k