Zalando
Germany · E-commerce / Fashion · 17.0k employees
First BuildACV $740kNRR 100%Renewal 2027-01-31
First BuildProductionExpandingChampionStrategic
ElevenAgents
—
Whitespace — expansion opportunity
ElevenAPI
—
Whitespace — expansion opportunity
ElevenCreative
680 outputs/mo
8 languages
ElevenAgentsWhitespace
Expansion opportunity — not yet accessed
ElevenCreativeTrialling
680 outputs/month
8 languages
ElevenAPIWhitespace
Expansion opportunity — not yet accessed
Stakeholder map
Sophie BergerEconomic Buyer
VP Content & Creative Technology
Marketing · last touch 2026-05-06
Tobias KleinChampion
Lead ML Engineer, Voice
Technology · last touch 2026-05-21
Risk signals
highNo contracted product — creative trial not yet converted
4 months in — only in ElevenCreative trial, nothing contracted. Critical window to convert trial to contract before competitor alternatives are evaluated.
mediumSingle champion dependency (Tobias)
All momentum through Tobias Klein. Sophie (economic buyer) has been to one meeting. Need more executive exposure before contract discussion.
Expansion levers
- →Convert ElevenCreative trial → first contract this quarter
- →Tobias API proposal → ElevenAPI pilot (voice shopping assistant)
- →Executive engagement: Sophie Berger ROI case from trial data
Use case portfolio
| Use case | Product | Department | Status | Monthly value |
|---|---|---|---|---|
Fashion campaign audio (ElevenCreative trial) Trialling ElevenCreative for seasonal campaign audio in 8 EU markets. 680 outputs/month. Sophie excited about speed vs agency. | ElevenCreative | Marketing | Pilot | — |
Personalised shopping voice assistant Tobias scoping a voice assistant for the Zalando app. Strong interest — ElevenAPI seen as best-in-class for naturalness. | ElevenAPI | Product | Proposed | — |
Returns & support voice agent High-volume returns process (20%+ of orders). CS team exploring automation. Not yet in active discussion. | ElevenAgents | Customer Service | Proposed | — |
Recent activity
2026-05-21TechnicalTobias Klein: API naturalness benchmark vs competitors — ElevenLabs leading
2026-05-06MeetingQBR with Sophie Berger — positive on creative trial, cautious on budget