Klarna
Sweden · Fintech / Buy Now Pay Later · 5.0k employees
StrategicACV $1.1MNRR 141%Renewal 2026-08-28
First BuildProductionExpandingChampionStrategic
ElevenAgents
2.4M calls/mo
18 agents · 87% automation
ElevenAPI
115% of commit
9.2B of 8.0B chars/mo
ElevenCreative
8.8k outputs/mo
18 languages
ElevenAgentsLive
18 agents deployed
2.4M calls/month
87% automation
+9% vs last month
ElevenCreativeLive
8.8k outputs/month
18 languages
ElevenAPILive
9.2B / 8.0B chars
115% of commitment
+7% vs last month
ElevenAgents — call volume (90 days)
AgentsAPI chars + Creative outputs (90 days)
API / CreativeStakeholder map
Anna SvenssonEconomic Buyer
Chief Operations Officer
Operations · last touch 2026-05-14
Erik NilssonChampion
Head of Conversational AI
Product & Tech · last touch 2026-05-18
Maria AnderssonChampion
VP Brand & Creative
Marketing · last touch 2026-05-11
Risk signals
mediumAPI consumption 115% of committed — overage billing live
9.2B of 8B committed chars/month. Overage charges applying. Recommend proactive expansion before renewal (Aug 2026). Erik aligned, needs COO sign-off.
Expansion levers
- →Expand API commitment before overage compounds → €400k expansion
- →Klarna co-marketing case study (highest automation rate in portfolio)
- →Multi-year deal discussion — Anna receptive
Use case portfolio
| Use case | Product | Department | Status | Monthly value |
|---|---|---|---|---|
Customer service AI (all markets) 18 voice agents across EU/NA. 2.4M calls/month, 87% automation. Replaced $65M/year contact centre spend. | ElevenAgents | Customer Operations | Production | $920k |
Klarna branded voice (API) Custom Klarna voice deployed app-wide. 9.2B chars/month (above committed volume — renewal expansion needed). | ElevenAPI | Product | Production | $380k |
18-language campaign content 8,800 audio/video outputs per month across 18 languages. Fashion, lifestyle, finance campaigns. | ElevenCreative | Marketing | Production | $210k |
Recent activity
2026-05-18TechnicalErik Nilsson: API volume forecast — expects 15% MoM growth in H2
2026-05-14ExecutiveAnna Svensson: confirmed expansion intent, wants multi-year discussion
2026-05-11MeetingMaria Andersson: new languages request — Portuguese (BR) and Korean